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Viva Magenta: Pantone’s 2023 Color of the Year

It’s the moment we’ve all been waiting for!  In December, Pantone announced 2023’s color of the year: Viva Magenta. 

Photo: Pantone

Whether you are just browsing for some inspiration or looking to spruce up your home with a pop of color, Viva Magenta will add some passion to your life. So, let’s discuss a little bit of the background surrounding this exuberant combination shade of red and blue.

What is Viva Magenta?

Viva Magenta 18-1750 is a striking hue that combines both warm and cool tones to create a bold look that commands attention. The duality of this color is meant to mirror the multi-dimensional aspects of the physical and virtual world we reside in.

Derived from the vibrant color of the cochineal insect, this color can be found in nature and is considered one of the oldest natural dyes. With a nod to nature, Pantone chose this color to reflect the lifestyle trend that is appreciative of living things and the natural forces around us. 

Photo: Unsplash

What Viva Magenta Tells Us About 2023

When choosing the Pantone color of the year, the Pantone Color Institute thoroughly researches the psychology and societal influences of the shade. The idea behind this powerful hue is to unite us with the strength to face new challenges while staying compassionate toward others.  As we venture into 2023, it’s important to stay optimistic for the future.

Ways to Incorporate Pantone’s Color of the Year Into Your Home

If you’re trying to find some ways to embellish your space with a splash of color, then you’ve come to the right place. The key to infusing your home with Viva Magenta is to find the right balance of color combinations to highlight the vitality of the reddish hue. 

Since Viva Magenta is such an audacious color, Pantone recommends pairing it with softer, muted earth tones that complement its vibrancy.

Photo: Pantone

To continue the tradition of our blog from last year for the 2022 color of the year, Very Peri, here are some tips about how to incorporate Viva Magenta into your home.

Spice Up Your Kitchen

Your kitchen is the heart of your home, so let the design reflect this ideal. Fortunately, Viva Magenta makes this easy to accomplish. 

With some colorful kitchen utensils, pots and pans, glasses, or mugs, you can enrich your kitchen with the distinguishable shade of Viva Magenta.

Cabinets are another great way to add a pop of color in your kitchen. Just make sure to balance it out with neutral countertops. 

Photo: Our Place

Beautify Your Bathroom

Many people try to keep their bathrooms looking crisp and neutral, but this can make it seem cold and unwelcoming. If your bathroom is looking a little sterile, help it stand out with an occasional pop of Viva Magenta.

Colorful hand or bath towels can easily liven up your powder room to make it a more inviting and memorable experience for your guests. Additionally, a fun shower curtain that incorporates Viva Magenta can jazz up your bathroom with minimal effort. 

Photo: New York Post

Embellish the Living Room

When it comes to incorporating this bright hue into your home, Pantone recommends brightening up your space by adding some vibrancy to the living room with Viva Magenta accents. 

A Viva Magenta blanket, chair, pillow, or even a velvet couch can enhance your living space for the better. Since this color draws the eye, you will be sure to WOW anyone who comes to visit your home.

Photo: Sarah Vaile Design

Brighten Your Bedroom

The bedroom is really where you can express your true self, so decorate your room with some Viva Magenta throw pillows and some bright candles. This can create a great vibe without overloading on the bright colors.

If you’re feeling especially bold, you can try these curtains to give your room a dynamic, compelling energy.

Photo: Homegoods

The Acclaimed Accent Wall

Nothing commands more attention than a daring, colorful accent wall. If you happen to find yourself particularly fond of this year’s Pantone color of the year, then take the leap and commit with a bold accent wall. 

Photo: Yahoo News

Add Energy With Accessories

We get it, bright colors can be a little intimidating at first. So, if you are not ready to make the jump to transform your home with Viva Magenta, here are some accessories you can include to add a slight pop of Pantone’s color of the year.

A simple vase, flower bouquet, or some vibrant prints can infuse a bit of passion into your home without overdoing it. These will demonstrate that you keep up with the latest design trends, but with your own spin, by staying true to your unique style.

Photo: Hospitality Design

Infuse Viva Magenta Into Your Minto Home

Perfecting your home decor can be a challenge, especially when the latest design trends seem to change in the blink of an eye. But, you can always incorporate a bit of Pantone’s color of the year to add some style to your home decor. Keep up with Minto’s blog for more inspiration and design trends.

Looking for a place to showcase your new home decor and design ideas? Make your dream home your very own in one of our beautiful, award-winning homes in Minto communities located throughout Florida and South Carolina. 

If you’re already a Minto homeowner, stop by one of our design centers to talk with our design experts about ways we can help you incorporate Viva Magenta into your home! 

Make your dream home a reality with Minto. Contact us today!

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